Valerie Craig

Brand, Design & Creative Director

Gentzy Franz


Lightly is a consciousness and awareness practice led by Gentzy Franz. Gentzy is made of magic and salt and truly brings about lightness in people’s lives. We wanted to create a mark and brand that captured just this. The logo calls to mind balance, being above or below the line and simply 50/50 representing the practice perfectly. From this stemmed expressions of the brand such as the website and offerings collateral.