Valerie Craig
Brand, Design & Creative Director
Loa Hex
Music
Loa Hex creates powerful music with their big riff rock n’ roll. This Chicago-based band has roots in New Orleans—a big influence in their songwriting and performances. We created a visual identity for the band that spoke to the mystic nature of the Haitian Voodoo that is the band’s namesake. Beyond the logo I created vèvè inspired illustrations as flexible brand elements for the band to use in a variety of merch.
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