Uptake is a leading provider of artificial intelligence and IoT software for industrial companies. The trade show booth needed to embody the Uptake brand experience while also adapting to the different industries Uptake specializes in. In addition to being featured in a variety of industry and tech events the booth needed flexibility in size, representing 10x10, 10x20 and 20x20 spaces. Working closely with the Senior Events Manager we defined the requirements and developed mood boards of the desired experience. After interviewing a handful of companies we went with Jack Morton to design, develop and support management of booth properties.