Valerie Craig

Brand, Design & Creative Director


Loa Hex

Loa Hex creates powerful music with their big riff rock n’ roll. This Chicago-based band has roots in New Orleans—a big influence in their songwriting and performances. We created a visual identity for the band that spoke to the mystic nature of the Haitian Voodoo that is the band’s namesake. Beyond the logo I created vèvè inspired illustrations as flexible brand elements for the band to use in a variety of merch.