Valerie Craig

Brand, Design & Creative Director

Brad Keywell

Sunday Thoughts

The Founder and CEO of Uptake, Brad Keywell, committed in 2016 to writing an email to the company every Sunday sharing his thoughts and experiences. Sunday Thoughts were born and he has continued to write these notes to this day. This book brought together all of 2018’s letters. The chapters are the months and the articles represent each Sunday in the year. Each week featured a different story, lesson or feeling that was brought to life in it’s own way in the Sunday Thoughts book.

Each week featured a different story, lesson or feeling that was brought to life in it’s own way in the Sunday Thoughts book.The chapters are the months and the articles represent each Sunday in the year. The cover features spot gloss tick marks representing each day of the year. Every 7th mark is thicker representing the Sunday letter ritual.